I mentioned in my post on the Customer Experience Cloud that it provided a good foundation for delivering experiences. To deliver compelling experiences, it needs to be combined with other Experience Design tools and techniques and paired with an approach that enables … Read More
When I started learning experience design, the emphasis on ensuring people could complete their tasks easily. We used phrases like ‘ease of use’. One of the influential books was Don Norman’s Design of Everyday Things which identified all of the … Read More
You want to make your products better, easier to user. The best way to do that is to watch people using them, getting feedback about what problems exist, and then fixing those problems. “Watching real users gives them that eureka … Read More
After doing experience design for many years, I believe that the combination of design thinking and business acumen combine to create the potential for creating great experiences. Experience professionals need to be proficient designers. Design is a skill that is … Read More
It is important when working on creating or improving an experience that everyone working on the project has a shared understanding of the person who will have that experience; the customer, user, guest, patient or adventurer. Working directly with people … Read More